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MyTV12 is now the home of the WBTV News at Ten on MyTV12. Be sure to tune in each night at
10:00 for all your local news, weather and sports with Anchor Molly Grantham,
Meteorologist Eric Thomas and Sports Anchor Delano Little.
The move marks the end of an almost decade long run of the WBTV News at Ten
on Channel 46 which began in September 2003. It comes as a result of
independent research regarding viewers of late news in the Charlotte market
according to Shawn Harris, Vice-President and General Manager of both CW 46 and
My TV12. “We commissioned research to tell us how to best serve this community
with our news partnership. One of their strategic recommendations was to take
advantage of the more news friendly audience available to us on My TV12” Harris
said. Harris also reiterated the importance lead in programming plays for late
news audience delivery, and the strength of My Network programming locally as
fundamental considerations in making the change. My TV12 is one of the top 5
rated My Network affiliates in the country according to information provided by
the network.
WBTV News Content Director Dennis Milligan and Vice-President/General
Manager Nick Simonette agree the move will provide the best opportunity for
growth in a highly competitive 10:00 news marketplace. “Shawn and his team have
done their homework. With more news friendly viewers on My Network, and some
subtle changes in the format, we’re confident Dennis and his team will move
this show forward to even greater success” said Mr. Simonette.
Letter from General Manager, Shawn Harris
At CW46 and My TV12
we’re constantly looking for better ways to serve our viewers. We take very
seriously our obligation to bring viewers exactly what they want to see each and
every day.
We’ve watched the TV news landscape change over
the last few year and what viewers expect from TV news. Our 10PM news has
always attempted to stay in touch with what our viewers want. As a result we’ve
felt for some time that My TV12 may be better suited as the station to host the
WBTV News at 10. We spent months researching this and found this to be the
case. The subsequent benefit is not only the 10PM News on My TV12 but the
ability to offer CW46 viewers the award winning and wildly popular drama, Law
and Order:CI.
These are changes that we feel we better serve
the wishes and needs of viewers of both of our stations.
I welcome your
feedback. My contact information is below. Please let me know what you think
about these changes or any other issues surrounding our TV stations. You, our
viewer, always matter.
Best Regards,
Shawn
Harris
Vice President &
General Manager
CW46 and My
TV12
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